5 Best Digital Marketing Strategy you Should Start Using now (With Proven Examples)

by | Online Marketing

Digital marketing strategy is critical for any kind of business today that needs to improve their marketing strategy and accelerate results. If your business doesn’t have an effective digital marketing plan it is going to lose online market share. As much as you can probably imagine, an effective digital marketing strategy can help all kinds of business grow- from a small boutique selling clothes online to international recognized companies and beyond. That’s the power of online advertising. If you know your target audience, you can leverage on digital marketing to target anyone, anywhere.

So, are the examples of digital marketing, strategy that can get you resultsTo start with, here are top digital marketing strategies you can start using today and watch your business grow.

1).  Social Media Advertising

Social media marketing involves making known your products or services on social media platforms such as Facebook, Twitter, Instagram, Reddit, and Pinterest. This marketing strategy goes beyond opening social media channels for your business by focusing on a targeted audience.
Fortunately, social media platforms have developed practical marketing tools for businesses like yours. Furthermore, the technique goes hand in hand with influencer marketing.

2).  Search engine optimization (SEO)

There are hundreds of online businesses offering similar services to yours, and once you launch a business website, you would want it to rank above the competitors. This is where Search Engine Optimization (SEO) comes in. SEO marketing sets your website’s content in a way that is easily identifiable on the internet. Make sure you know how to do an SEO audit to help with a detailed SEO analysis, this will help ensure your website will reach its potential.

3). Pay-per-click (PPC) advertising

Pay-per-click advertising is a form of online marketing where you pay a fee every time your online advertisement gets a click.
PPC ads sponsored by Google ads appear as the first search result on Google search engine, although the campaign is not limited to Google. PPC can also be used on social media platforms as sponsored posts or YouTube videos as ads.

4). Content Marketing

Content marketing involves creating internet content such as product reviews, blog posts, buying guides, and using it to market your products.
For instance, you can create a product review article on a popular product on your website, share the article online and add a link to your online store. Content marketing goes hand in hand with social media and SEO marketing.

5). SEO- Friendly Website

A website is an online base for your business. It should be responsive and user-friendly, and designed to suit your target audience.
Additionally, the website should be optimized for search engines such as Google and Bing.

An image showing a digital marketing agency expert in Nairobi working on a digital marketing strategy

Top 5 Advantages of Digital Marketing Strategies (and how it help your business grow)

1.     Digital marketing strategy levels the online playing field for all businesses

Gone are the days when big industry names with immense resources could monopolize the entire market. With digital marketing, both small businesses, who could not afford a 30-sec TV ad, have access to the same market as big money business enterprises.

For instance, if you run a small fast-food outlet, you get to target and market your services to a similar clientele as Dominos, Glovo, Ubereats, or Jumiaeats without breaking your wallet. That’s not all; this benefit cuts through all industries and only depends on your marketing game.

2.     Digital marketing cost is lower compared to traditional marketing

While digital marketing costs depend on the size of your business and the targeted outreach, you don’t have to break a bank to get in front of customers.

Compared to their traditional predecessors, digital marketing channels are more cost-effective.

For instance, producing a single television advertisement would sometimes engulf the entire marketing budget before you factor in the transmission costs. Additionally, these channels are limited; hence charge an arm and a leg for their transmission services.

3.      Digital marketing strategy is conversion driven

The goal of any marketing strategy is to introduce your product or service to prospective customers and convince them to buy it. Unfortunately, most traditional marketing techniques, such as radio and television, only present the product to prospects but don’t push them to purchase.

However, digital marketing not only takes your product right onto the palms of your target customers but also allows you to convince them to purchase through the marketing funnel.

Online marketing features such as landing pages, online shopping carts, customer incentives, and others trigger customers to click on your products and purchase.

4.     Facilitates interaction with the targeted audience

Digital marketing channels have tools through which you can initiate conversations with your prospects in any part of the world. You could use social media messaging apps such as Instagram messages and Facebook Messenger.

Alternatively, Email marketing gives you an option to create a complete Email listing where you get to send your clients regular marketing emails or use offline messaging marketing, which allows you to send bulk messages to dozens of clients at a go.

All in all, digital marketing channels allow your business to create personalized interactions with your customers.

5.     Provides better ROI for marketing investment

Most businesses have poor Return of Investment (ROI) on their marketing department. This means that they end up using thousands of shillings on traditional marketing channels only to end up with poor conversions and meager sales.

Digital marketing allows you to experiment with various marketing strategies thanks to their low cost. In the end, you can pick a strategy that works for your business.

Additionally, digital marketing can reach a wider audience and get you more conversions for a fraction of the cost you would have used on traditional marketing techniques. This dramatically increases the ROI ratings for your business.

Where to start if you want to create digital marketing strategy framework

Digital marketing is very powerful in modern marketing, however, it requires absolute dedication and commitment. Therefore, hiring a digital marketing agency come with many benefits such as effectively managing your digital marketing costs. In addition, a reliable marketing agency, have advanced digital marketing tools and protocols to implement digital marketing strategies efficiently saving your business the cost of hiring an in-house digital marketing team. In essence, outsourcing your digital marketing needs allows you more time to focus on your other business operations.