Online selling marketing strategy in Kenya.

With over 40 Million internet users in Kenya, selling online in Kenya has become very lucrative venture for both small and large business entities.  However, there is more to effective online selling, and it includes the use of essential strategies that are results-oriented. Therefore, if you are looking for ways to increase sales online, there are several  
online sales strategy example that can help you achieve that. They are as follows:

1. Manage an eCommerce Site

Investing in an online shop or marketplace makes it convenient for interested shoppers to access your specific or range of products and make sales. All you need to do is invest in the right eCommerce platforms since there are many online shop templates to choose from depending on types of your business. Ecommerce sites are already thriving in Kenya with examples of Kilimall, Masoko, Jumia, Cheki, Avechi, Jamboshop, etc. proving that Kenyans are into online shopping like never before.

Best ecommerce websites are SEO ready and can accept online payments gateways. Online selling apps in Kenya are also doing great and can work perfect well when combined with an eCommerce site.

2. Commit to Give Excellent Online Customer Service

According to Mckinsey & Company, 70% of buyer’s purchasing decisions are based on how the customer feels they are being treated. A customer is 60% more likely to buy from a competitor if they find services related issues rather than the price or product related.  On the other hand, first time customers are highly likely to return with other customers if they find your customer service satisfying. You can achieve this by learning to listen to your customers and responding to their needs, from product queries to placing an order, delivery, etc. When selling online, it is very important to consistently update your online content based on customers’ needs or product offerings. In summary, make it easier for your customer to find the information they need online.

3. Social Media Advertising

All the major social media platforms offer paid advertising options. However, it doesn’t mean you should use all/any of them to sell your product and services online. When choosing which social media tools to place your ads, it’s very important to know which social media networks are most popular with your target audience. For instance, Pinterest is more dominated by female users than male. If your demographic is made up of young audience, you’ll more likely to find them on Snapchat and Instagram.  Facebook advertising is more effective when you want build brand awareness, drive traffic to your ecommerce site, and increase engagement. Currently, several online selling platforms in Kenya are using social media as avenues to engage with their customers and increase business visibility.

4. Quality Product Images are Important

Your customers are visual beings. Just like anyone else they’re attracted to beauty. Eye-catching visuals can easily captivate and attract the attention of your audience. An image can speak a thousand words; thus quality visual helps give a better understanding of the message clearer than just a bunch of written words. Website & social media content with visual such as images and videos receive up to 94% more views than those without. For instance, if you are selling clothes online, make sure to take high-quality images capturing the types of clothing you are selling.

5. Gather Online Reviews and Testimonials

Over 90% of customers read online reviews before making a purchasing decision. 83% of consumers trust online reviews as much as personal recommendation. The above mentioned statistics shows that customers are more likely to trust a local business with more positive online reviews. You will get more customers online if your business has at least 4-stars rating. Therefore, it is important to ensure you have consistent positive reviews online.  Best online selling sites in Kenya allows buyers to leave reviews, thus you can use such platforms to gather online reviews and testimonial from your customers.  Reviews have a significant power to influence consumer behavior as well as strengthen a company’s online credibility.

6. Invest in SEO-Optimized Website

Consumers are searching online for information to help them make wise purchasing decisions. Over 80% of consumers research a product or service information before they decide to purchase it online or in the shop.  To have a successful business in the modern marketplace, you ought to have a professional website. You can decide to buy a readymade selling online websites or engage the services of profession website designers in Kenya. Having a business website is an online presence strategy that allows you to market your products and services online. It is also important to help establish online credibility for your business.

7. Offer Several Delivery Options and Uphold Transparency

When selling online, among the important things that you need to get right is the delivery of your products. Consumers expects to get fast and reliable delivery services. Providing several delivery options and time slot ensure customers are satisfied with the purchasing experience are more likely to shop from you again. Your reputation on transparency is of significant value when it comes to selling online. Providing poor-quality delivery service is going to negatively impact your reputation.  If you’re looking forward boost your online sales, make sure to pay considerable attention to your delivery process.