7 EFFECTIVE WAYS TO ADVERTISE YOUR PRODUCTS ONLINE IN KENYA
How to Promote Online Business free.
Have you been searching ways to promote your products and services online for free? Well, like any business, your two major concerns when considering your advertising options are cost-effectiveness and results. In this blog, we’ll share with you all the information you need to set grounds on advertising your products online. We’ll cover 7 online advertising strategies and explain how to use free online platforms to effectively promote your business online
Here are seven effective ways to advertise your products online.
1. Social Media Marketing
Getting on social media is straight-up one of the easiest ways to connect with potential customers and advertise online for free. Once you’ve identified the platforms on which your target audience mostly engages with, open the accounts and share relevant content. It’s important to note that social media charges in Kenya only apply in either paid promotions or when you hire a specialist to execute your online tasks for you.
2. Use E-commerce websites.
Ecommerce websites are one of the most effective online platforms to advertise your products. Opening an online shop on an already existing platform like Shopify, or creating a website with a shop function where customers can easily buy your products online is another effective way of advertise your products online. The easier it is for customers to buy your goods, the more likely they are to make a purchase.
3. Search Engine Optimization (SEO)
Search engine optimisation is the process of making improvements to your website to help it organically appear in the search results page. Using the right keywords in your blogs, captions, and headlines help your content appear higher in the search results page, which leads to increased web traffic.
4. Search Engine Marketing (SEM)
Search engine marketing is paid optimization. Tools such as Google Ads help your business appear either first or second in the very coveted first page of the search results. Google Keyword Planner also comes in handy when executing your Search Engine Marketing plan. Additionally, you can opt to pay for ads to show on other websites. This is called display advertising. Display ads can show up on any website that has ad space. Once you establish the specific websites and content types where your potential customers spend most of their time, you can easily set up an ad campaign. If you are struggling with SEO and SEM in Kenya, you can always outsource to digital marketing agencies like Akus Digital Solution to help you out
5. Influencer Marketing
Influencer marketing is where brands collaborate with individuals who have a strong online presence to market their services or products. This has become a popular avenue for brands to market their products. Brands like LG have opted for celebrity influencers as seen in this LG TV ad executed by well-known musician Wahu. In contrast, small businesses choose micro-influencers whose rates are more budget-friendly.
6. E-Mail Marketing
E-mail marketing has proved to be efficient in creating a community around your target audience. If correctly done, one can secure sales leads and conversions from e-mail lists. Using tools like Mail Chimp to set up your e-mail marketing operations help provide a seamless e-mail marketing strategy. Make sure the content in the e-mail is fun and engaging to entice your readers to click the links to your website.
7. Creating a Blogs to Advertise Online.
Opening a blog provides an opportunity for potential customers to further interact with your products. Here, customers can tell what your business is about, read reviews, contribute to reviews and even share links if they enjoy the content. Make sure the content is always relevant and regularly updated to keep readers and visitors coming back.