9 Digital Marketing Kenya Trends ( 2023 )

by | Digital Marketing in Kenya

Digital Marketing Trends in Kenya

Digital Marketing is quickly gaining momentum. Without a doubt, your business should adapt to the trends to stay ahead of the competition. Are you looking to grow your business with digital marketing? Here are top 9 digital marketing trends in Kenya that will influence your digital marketing strategy in 2023.

An infographic of the Digital Marketing Kenya Trends 2022 by Akus Digital Solution

Top 9 Digital Marketing Trends in Kenya.

1. Video Marketing is an Essential Marketing Strategy

Are you considering investing in Video marketing? Here are the statistics influencing the video marketing trends for 2022. 87% of internet marketer attributes YouTube and other videos to increased website traffic.  79% of customers buy products or services online after watching a video. You might want to create short and engaging videos to convert visitors into buyers. Here are three examples of monthly traffic from two websites that optimize videos:

  • YouTube: 935, 537,251
  • TikTok: 689,000,000
  • Amazon: 585,497,848

You can work with digital marketing agencies in Kenya to enhance your marketing strategies in the form of videos Marketing.

An image of showing Tiktok Videos Compilation by Kenyan celebrities

Top Tiktok Video Celebrities Kenya for Video Marketing.

2. Social Media Marketing and Social Trust Building

Social media marketing is a surefire way to establish a vibrant relationship with customers. You can use channels like Facebook, Instagram, Pinterest, and Twitter to promote your brand. It’s possible to build social trust through the following ways:

  • Positive reviews and testimonials
  • Using trustworthy links in posts
  • Engaging and responding to users
  • Sharing top quality content

3. Digital Marketing and Ecommerce

Ecommerce business is all about buying and selling products and services online through digital platforms. Now that many Kenyans shop online, it is a no-brainer to imagine the role of digital marketing in the success of online shopping platforms. It’s no longer enough to create an eCommerce website and run some radom ads campaigns. Having a comprehensive eCommerce digital marketing strategy is essential to stay relevant and competitive.
Here are helpful tips for e-commerce digital marketing:
• Showcase content that matters to customers
• Use graphics, such as pictures
• Launch ad campaigns
• Utilize multiple social media channels

4. Facebook Ads Cost

On 1st April 2021, Facebook ads became taxable in Kenya. This crucial trend is set to continue in 2022 as businesses advertise online. On that account, digital ad tax will be part of your company’s operation.
The good news is that you can consult a digital marketing agency if you have trouble implementing the changes. Also, Facebook ads cost varies, depending on your goals and bidding model.

5. Influencer Marketing Continues to Grow

In a competitive online world, influencers play a critical role in advertising your brand. Engage individuals with dedicated followers to market your goods and services. Primarily, product mentions and endorsements play the trick.
Influence marketing reached about $13.8 billion in 2021, and the figures will grow in 2022. Employ the following tips when choosing influencers:

  • Partner with influencers marketer in your niche
  • Consider reputable individual
  • Work with a professional influencer marketing agency

6. SEO Marketing for Small Businesses is a Must

Search Engine Optimization (SEO) will still be king in 2022. Small businesses should, therefore, utilize keywords for searchability purposes.

SEO is beneficial in the following ways:
• Improves brand awareness
• Boosts brand perception
• Reaches more people
SEO marketing will continue to thrive as search intent tops all the trends. Invest in keywords that are likely to drive traffic to your website.

7. Digital Marketing Jobs Continue to Increase

In light of the COVID-19 pandemic, many companies are embracing digital platforms for business operations. In addition, online shopping has become the new normal. This year won’t be any different, and digital marketing and online jobs will be in high demand. Digital Marketers should upskill to remain relevant in the dynamic online space.

8. Digital Marketing for Politicians.

In the 2013 General Election of Kenya, the Jubilee team under the leadership of President Uhuru Kenyatta successfully leveraged the power of social media and other digital platforms. Since then, the digital marketing campaign for politicians has become a powerful strategy to influence the voter’s decision-making process. Major National parties and independent candidates are already seeking the services of political digital marketing agencies in Kenya for the 2022 General election. Thus, it is expected that digital marketing is going to produce a dramatic change on how politicians and political parties are going to conduct the campaigns as well as the outcome of the elections.
A few tips for Digital Marketing for Politician in Kenya.
• Have a robust Social Media political campaign strategy
• Create your own website
• Utilize Facebook ads for politicians
• Hire experts to create campaign catchy Taglines, Punchlines, Slogan

9. Digital Marketing Cost for Small Businesses

Digital marketing services in Kenya are in high demand because of their tremendous reach and unique benefits to businesses. Companies and brands are setting aside huge budgets for digital marketing than offline marketing. Similarly, digital marketing for small businesses is more cost-effective for its efficient and effective results compared to traditional marketing.
Here are the reasons why Digital Marketing is important for small businesses:

  • Cost-effective
  • Higher visibility
  • Higher recognition
  • Trackable results
  • Wider reach

Subsequently, digital marketing in Kenya encompasses the above trends. Consider working with an agency to grow your business and achieve intended results.