Digital Marketing Consultants: 7 Steps to Choose the Best

by | Online Marketing

Finding Digital Marketing Consultants Near Me

More companies have adopted virtual operations from ecommerce, online exhibitions, events, and classes online to online delivery services. It is no doubt that, especially now, digital marketing is a vital aspect for any business, whether large or small. Finding the right Digital Marketing Consultants can help your business find online success and save you the cost of hiring a full time employee.

What Does A Digital Marketing Consultant Do?

digital marketing consultant is a professional who identifies and implements the most effective ways for companies to market their products or services online. They create custom digital marketing strategies, offer advice on what to improve on, and narrow down on opportunities to grow your online audience.

Does Your Business Need to Hire a Digital Marketing Consultancy?

All businesses benefit significantly from having an online presence. It’s an easy and mostly free way to meet and interact with potential customers and grow your client base.

How do you know when to hire a digital marketing agency to help you with your online marketing? If you are looking to move your business online, but zero skills and expertise, you should consider hiring a digital marketing expert. This will enable you to focus on other business functions, while the digital marketing consultant focuses on their responsibilities to establish a robust online presence. An excellent digital marketing consulting agency will help position your company in the digital space and help you grow an audience that converts.

7 Steps to Find the Best Digital Marketing Consultancy

If you decide to set aside a marketing budget, you’ll need to be thorough with the digital marketing agency you choose that will best deliver your desired results. A lot of business owners, whose time and money spread thin, find the online marketing world daunting. A lot of them require a competent and professional digital marketing consulting agency to kick start and manage their online marketing.

1. Identify your business Needs

First, you need to establish your business goals, which then inform your digital marketing news. For example, if your goal is for more people to find and visit your restaurant, your business would need search engine optimization, advertising, and social media marketing. Understanding your goals will help you have the right conversation with potential digital marketing partners.

2. Set a Budget

Depending on their expertise and level of experience, digital marketing companies work with varying budgets. Take some time and calculate how much money you’re willing to spend on online marketing, then approach an agency that fits your budget. A good digital marketer should be able to work with any reasonable budget and still deliver results.

3. Find Agency that’s Meets your Needs

Now that you’ve established what online marketing functions you need for your business, it’s time to go online and find a commendable agency. It’s as simple as googling the term “digital marketing consultants near me,” and an array of results will appear. You’ll then be able to browse through each and establish the ones you like. You could also ask for referrals from friends and family.

5. Investigate Online

Once you identify a potential digital marketing agency that you’d like to partner with, it’s important to conduct thorough background research. Most of them have websites where they have their portfolios. Go through their work and decide if their output is what you’re looking for.

5. Read Reviews

Reading about the digital marketing agency reviews on platforms like Google reviews or even on social media will help you make a decision depending on whether the reviews are good or bad. Alternatively, you can reach to companies that have used the digital marketing services before and request for feedback.

6. Request a Proposal

Once you’ve filtered out a good selection of digital marketing agencies that you are happy to potentially work with, give them a call or shoot them an email to initiate the conversation and interest in working with them. Request for a proposal with a detailed breakdown of how they will execute your business’s online marketing services. The proposal should also point out important information like terms of engagement and contract duration.

7. Ask Questions

Finally, be sure to ask all the important questions. It’s better to be thorough than make assumptions that might costs you later on. This also ensures that terms of engagement are clearly understood.


Akus Digital Solutions is a premier digital marketing consultancy based in Nairobi, Kenya. We are ready to help you take your business to the next level through expert digital marketing.