IRIDIUM Engineering-Assets Management & Consultancy Digital Marketing Services CASE STUDY
How Akus Digital Solution Helped a leading Engineering-Assets Management & Consultancy in UAE launch its digital presence and increase organic traffic by 347%.
Akus Digital Solution’s Continued Efforts Resulted in:
347%
Increase in website traffic
92%
Increase in organic impressions
565%
Increase in total top 50 ranking keywords
Company Overview
About Iridium Engineering- Assets Management & Consultancy.
IRIDIUM Engineering- Assets Management Consultancy is the first Company in the Middle East to specialize in ILS (Integrated Logistic Support) and TLS (Through Life Support). IRIDIUM was established in 2018 and it is head-quartered in Abu Dhabi – UAE.
The Problem
At the outset of Iridium engagement with Akus Digital Solution, they had a couple of urgent business objectives. First, the brief and expectation was provided to us to redesign the information architecture and flow of the existing website and make it more professional. Secondly, the company management needed to quickly launch a multi-channel digital media push to increase brand’s awareness and drive sales.
Solution.
1. Website Design and Optimization
Akus’s website design experts were able to develop a stunning new design using WordPress. The new website was streamlined for a user-friendly and search engine experience to enhance the site’s performance. Overall, our team created a website that is easy to navigate and explore. We organized structure content into easy-to-understand such as “projects,” “sectors,” and “capabilities .”More importantly, the website is responsive to both tablets and phones.
2. Increased Organic Visibility with Robust SEO Strategy
The first step was to optimize the website according to modern SEO best practices. To achieve this, the Akus SEO marketing experts acted as an ongoing partner, working to increase the website load speed, submitting sitemaps, and optimizing the website page content with keywords. In addition, we also launched a backlink strategy to increase website domain authority and ranking. We optimized the site for onsite SEO using YOAST SEO, resized the images with TINYPNG, and configured WP rocket to assist with website load speed. Our SEO marketing strategy primarily focused on creating a solid foundation for future growth.
3. Social Media Marketing
Akus Digital Solution helped Iridium launch a social media campaign on Facebook and LinkedIn to build brand awareness. This included creating and optimizing social media platforms with content that builds audience rapport and reinforces core brand messaging.
Results
Akus Digital solution was able to help Iridium successfully launch its digital presence. The client saw great improvements across the board due to the well-rounded digital marketing campaign. The results-driven effort on redesigning the Iridium website as well as optimizing its entire digital presence gave a significant boost to the business as follows;
347%
Increase in Website Traffic
92%
Organic impression
50+
SEO Keywords Ranking
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