La Louve Laundry Digital Marketing Case study.
Digital Marketing Services for Laundry Business.
How Laundromat Digital Marketing Services increased La louve’s website conversions to 324%
Akus Digital Solution’s Continued Efforts Resulted in:
957%
Increase in Website Organic traffic
324%
Increase Website Conversion
591%
Increase in Social Media Engagements.
Company Overview
La Louve laundry is a premium dry cleaning & Laundry Services provider with a customer base in Dubai & Abu Dhabi. It features a state-of-the-art facility with high-tech cleaning machines and protocols that make it easy to wash quickly and with the right fabric care.
The Problem
La Louve laundry company engaged Akus digital Marketing agency with project requirements that included website design and implementation, SEO marketing services, and Social media marketing to promote brand awareness. The company being a start-up, needed to make the most of its available digital marketing costs to create awareness, visibility, grow web traffic and online leads.
Solution.
1. Designed a Beautiful Website that Keeps Visitors Engaged
Akus Digital solution helped the client launch an aggressive “online presence” despite the tight deadline. We started by creating a clean and modern website reflecting the business core professional laundry services. We followed website core best practices to make it function properly and provide the best user and search engine experience.
This included;
- Use Brand color design scheme
- Quality image use and styling
- Use of Call to action (CTA) button style and color
- Consistency in font style, size, and color
2. SEO Campaign to Organically Drive Traffic Searching for Dry Cleaning Services
After completing the website design, we deep-dived our efforts onto an SEO campaign, leveraging the following strategy to drive organic search traffic.
- We optimized the website content with new keywords implemented in H1s, title tags, and meta descriptions across every page.
- We created internal linking between relevant site content.
- Started a backlink-building campaign that included creating citations and directories, social book mapping, and guest posting on relevant sites to grow La louve’s website authority.
4. Connected with Prospects through Social Media Marketing
Akus Digital Solution spearheaded a highly focused and creative social media marketing campaign to increase brand awareness and user engagement. Our social media marketing strategy for the dry cleaning company included the following;
- Creating a social media calendar as a guide to post quality content often.
- Creating content that drives engagement with the audience
- Run Facebook ads to reach prospects that need dry cleaning services in Dubai & Abu Dhabi.
5. Created Google My Business listing to attract local leads.
Since many La Louve laundry customers come from the local market in Dubai and Abu Dhabi, the company needed a local SEO strategy. The Akus Digital Marketing team put together a comprehensive local search strategy to optimize the Laundry services company on the Google My Business listing. We created and optimized content that provided the audience with more helpful information that drove them to engage the dry-cleaning business.
Results
Akus Digital Solution helped create an online presence for la Louve laundry approaching the brand very much like a startup with unique needs. Since the start of the digital marketing campaign, the initial online marketing strategy alongside the creative campaign reached a significant target demographics. What’s more, organic traffic increased by 957%, with a 694% increase in page views, and social media engagement grew to 591% within the first three months.
957%
Increase in Organic Traffic
324%
Increase in Website Conversion
591%
Increase in Social Media Engagement
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