Real Estate Digital Marketing Services: 

Lesama Real Estate SEO Case Study.

Lesama Limited partnered with Akus Digital solution for real estate digital marketing agency services to generate more leads.

Akus Digital Solution’s Continued Efforts Resulted in:

!

167%

Increase in organic website traffic

!

239%

Increase in organic impressions

300+

SEO Keyword ranking

Company Overview.

Lesama Limited is a real estate company that delivers a full range of property services, namely: Property Management, Estate Agency, and Property Valuation. In addition, they’re uniquely equipped to offer other services such as selling properties letting, and leasing of residential and commercial properties.

The Problem.

Lesama Limited engaged SEO experts at Akus digital solutions to assess their existing online presence. As a service-based company in a competitive industry, Lesama Limited needed to make more significant strides to have online authority. To do so, they sought out our real estate SEO services on content optimization and technical website & Local SEO Maintenance.

Website mockup for consultancy agency

Solution.

Website mockup for consultancy agency

Real Estate SEO Services

1. On-site SEO

Lesama’s website needed to enhance its website load speed and performance.  Conversely, the site called for alignment with the latest technical SEO best practices. As part of our technical SEO audit, we enabled caching to improve site performance. Since, real estate business relies heavily on images, we resized and optimized the images to ensure use of high quality photos without affecting the site load speed.

Real Estate SEO keywords

2. On-Page Content Optimization

Lesama Limited also needed our help in optimizing its web content with the best practices for on-site SEO.  Our team improved its content and optimized it with top industry keywords on page titles, meta descriptions and services listing pages. Doing so, encourages ranking on targeted keywords to increase organic traffic growth and strengthen search engine rankings.

Website mockup for consultancy agency
Website mockup for consultancy agency

Real estate Google my business

3. Google My Business Optimization 

Local SEO is hugely important for Real Estate companies. People want to find the nearest real estate agents, read reviews, book appointments, and other relevant information relating to their needs.  Our team compiled a report that revealed great opportunities to expand their online reach and growth leveraging on keywords volumes from GMB listing. We optimized Lesama’s GMB page by adding target keywords to their listing information, updating the services content, and website URLS.

Results

Due to our website SEO campaign and GMB optimization efforts, Lesama limited ranks for more than 20 organic keywords. In three months, the website improved its online authority for a 0 to 3 DA score on Ahref. Conversely, this indicates that newly optimized website content is gaining traction on Google, increasing organic website traffic.

!
167%

Increase in Website Traffic

!
239%

Organic impression

300+

SEO Keywords Ranking

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