Microfinance Digital Marketing Services
VisionFund Kenya Digital Marketing Case Study.
How VisionFund Kenya Partnered with Akus Digital solution to launch a new website that increased traffic by 751% and reduced bounce rate by 40%.
Summary results of our website redesign efforts:
751%
Increase in website traffic
40%
Decrease in Bounce Rate
Company Overview
VisionFund Kenya is a Christian micro-finance institution founded by World Vision with the aim of offering effective loans in Kenya as well as economic empowerment through business support for communities.
The Problem
Already a well-known microfinance institution offering affordable loans, VisionFund Kenya reached out to Akus Digital solution to redesign its outdated website to enhance its digital presence. They needed a complete makeover of the website that would improve overall navigation and allow visitors to find information more quickly. And they needed it fast. Here are the major issues from the old website.
- Poor information architecture
- Website not mobile responsive
- Weak of CTAs
- Lack of user experience
- Broken links
- Blurry images
Solution.
microfinance website design
1. Website ReDesign and Optimization
The objective of the website redesign for VisionFund Kenya was to enable easier navigation and help users find relevant content easily. The Akus Digital Solution Website creation team came up with a plan to implement a new design while still preserving the purpose of the existing page. We started by mapping out user navigation and then sketching the website structure from the Header menu, page content, and footer. Styling the website header gave us an early opportunity to explore how the client’s brand visual assets (logo, colors, fonts style) would interact with other design elements. Throughout this project, we leveraged our digital marketing expertise to create an SEO-ready Website.
Overall, here is a summary of what we did to bring more love to the website
- Improved information architecture.
- Revamped the page content structure to make it easy to find and understand VisionFund’s Products and services.
- Created a new page for every service with strategic focus and cohesive design and tone that represents the brand’s identity.
- Created a responsive design using the Bootstrap framework.
Results
We created a website that offered solid foundation for the client’s online success. Since the launch of the redesigned VisionFund Kenya site, the bounce rate has decreased by 40%, and with a 67% Increase in new website sessions. The new, simple, yet authentic design allows visitors to find information more quickly and encourage them to take action.
67%
Increase in Website Session
751%
Increase in Traffic
40%
Decrease in Website Bounce Rate
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