stukent digital marketing analytics simternship answers (round 5)
Digital Marketing Analytics Simternship Answers (Round 5)
IIn Round 5 of Digital Marketing Analytics, the student will learn how to analyze campaign data and allocate budgets effectively. They will use historical performance data to guide a $20,000 ad spend focused on maximizing clicks and will accurately answer all campaign analysis questions. This round will deepen their understanding of forecasting and performance metrics, providing a realistic experience in strategic decision-making and data-driven marketing.
Below are the Round 5 answers for Stukent’s Digital Marketing Analytics Simternship.
If you’d like personalized support in this round, feel free to contact us. An experienced digital marketing tutor can provide tips, strategies, and insights to help you excel throughout the course.
Charles: I was asked to program a new website widget based on data from a customer pivot table. But I don't know what a pivot table is. Do you? Answer
👉 Correct Answer
A pivot table is a spreadsheet function that creates a dynamic table from a source data table. Analysts can choose what data they want displayed and summarized in the pivot table using summary techniques.
Serena: Hey friend, I was looking over some notes I took in one of my classes and came across a formula. I can't read my writing very well, and I was wondering if you could tell me what the formula is and if I have it written correctly? This is what I have: %Δ = (Variable + Historical Variable) ÷ Historical Variable ✕ 100 Answer
👉 Correct Answer
Hmm, it looks like you have the formula for calculating percent change. But there is one little, but important, mistake. Instead of a plus sign between “Variable” and “Historical Variable,” it should be a minus sign. Other than that, you’ve got it right”
Machaiah: Christian has asked me to create an infographic about the most common categories of digital marketing optimizations a strategist should be familiar with. Only, he didn't say what those optimizations are. He only said that there were five. Can you help?
👉 Correct Answer
Oh sure. The most common types of digital marketing optimizations are setting and technical optimizations, content optimizations, process optimizations, budget allocation optimizations, and other business resource optimizations.”
- Request more answers and calculations
- Calculate the average clicks and impressions for all campaigns. 1 of 1
- Identify the campaign that received the most clicks, and include how many clicks and impressions it received. 1 of 1
- Identify the campaign that received the fewest clicks, and include how many clicks and impressions it received. 1 of 1
- Identify the campaign that received the most impressions, and include how many impressions and clicks it received. 1 of 1
- Calculate the cost per click (CPC) over all the campaigns. 1 of 1
- Identify the campaign that had the lowest CPC and include its cost. 1 of 1
- Identify the campaign that had the highest CPC and include its cost. 1 of 1
- We’re interested in the “Display / YouTube / Tote” campaign. Include in your report a forecast of how many clicks that campaign should receive if we allocated $100 to it. Base your forecast on the historic data.
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