Top 9 Tips on How to do Digital Marketing on a Low-cost Budget

by | Online Marketing

Digital Marketing on Low cost. 

Digital Marketing agency’s cost much more than most small and medium-sized companies can afford. However, with a good strategy, you can successfully run a digital marketing campaign on a low-cost budget and outsmart your competitors in the long run. In this article, you’ll learn how to run a digital marketing campaign on a low budget and grow your business.

An image with the words does web hosting affect SEO by Akus digital Solution
An infographic with nine tips on how to do digital marketing on a low-cost budget.

Digital Marketing Cost Saving Ideas that works

There are several cost saving online marketing strategy with great results that your business can start using now with little to no spending. Below are strategies that explain how to do digital marketing with a low-cost budget;

1. Take Free Digital Marketing Courses.

Given the dynamics of digital marketing, brand owners need to keep up with the latest marketing trends to grow business awareness and revenue. Free digital marketing courses are offered remotely, making it easy for business owners to enroll and learn online marketing skills. Taking these courses is the perfect way to understand how digital marketing works and the right fit tools and strategies to use in your business.

2. List Business on Free Online Platforms

There are several online platforms where you can list your business and get leads to sales. The good news is that most online business listing sites, such as Google My Business, Clutch, GoodFirms, are free to use. The advantage of using business listing platforms is that you can list your brand across several directories. You, however, need to ensure that your business profiles are consistent and uniform in all the directories to avoid contradicting your audience. Focusing on competitive keywords when listing your business is critical in broadening the online reach.

3. Post on social media

As the number of people using social media keeps increasing, so does the percentage of users using social media to influence their purchase decisions. Not only are social media users reading online shopping recommendations from different platforms, but they are also closing deals on the same apps. If you are looking for an effective, low-cost method of marketing your business, consider leveraging the power of social media to connect to potential buyers. Do this by providing meaningful posts that solve customers’ problems. It works wonders when you consistently engage your potential clients in fruitful conversations. That way, you get to understand their needs better and offer solutions.

4.  Create a Blog

When done right, blogging is a gateway to propelling a business to higher heights in terms of growth. How? Because most online shoppers tend to look up information related to products they are interested in before making the final buying decision. The secret to blogging is consistency, always ensuring that your audience is provided with updated information about your products and services. The blogs should provide value and solutions to readers. If readers find your content problem-solving, they will refer back to your website for products and services. Blogs are essential for creating traffic and increasing conversions.

5. Publish Quality Content

Content creation is a crucial strategy that businesses use to get quality traffic and leads to sales. It is equally a low-cost digital marketing strategy. You can create various types of content, from simple how-to videos to infographics and blog articles. You need to research and identify your target audience’s problems and create content with solutions to those problems. SEO website articles are the best type of content when you want to drive traffic to your website. Content marketing delivers the best results when you have a strategy to create and distribute valuable, relevant, consistent, and shareable content.

6. Create SEO Content Marketing Content

SEO is essential in digital business marketing because it propels your business to the top pages of search engines like Google. A website that ranks on the first search engine result pages gets organic traffic that is easy to convert. For SEO campaigns to bear fruits, you should create compelling and quality content and incorporate competitive keywords on headers, titles, meta, and product descriptions. Bear in mind that SEO is dynamic and there is a need to keep up with changes in search engine algorithms.

7. Create an Email Marketing Plan

Did you know that email marketing is one of the most inexpensive online marketing strategies that has enabled businesses to build lasting client relationships? Email marketing gives entrepreneurs direct access to the target audience, allowing them to send customized emails with persuasive subjects and attention-grabbing offers. Email providers like Mailchimp, Marketo, and Constant Contact, make it easy for marketers to build an email list of potentially loyal customers. Promotions, product release dates, welcome emails, birthday and anniversary special offers, etc., are a few examples of email content used to woo customers. Don’t forget to include a call-to-action in every email. More importantly, ensure that the landing page meets your customers’ needs by providing quality and detailed product lists and descriptions.

8. Make Connections with Micro and Macro Influencers

Whether a startup, small, medium, or large enterprise, you can significantly benefit from social media influencers. It is a current digital marketing trend helping brands achieve brand awareness across various social media platforms like Facebook, Instagram, YouTube, and Twitter. What makes micro and macro-influencers cost-effective is that you can offer them a free and pricey item instead of paying them to influence your products or services on their digital timelines. Most of them are open to such an exchange, which is a win-win situation for everyone. They get a free item, and you get a free advertising post on their social media handles. Influencers have loyal followings that trust their recommendations most of the time, and it could be the boost your business needs right now. You only need to ensure that the choice of an influencer has a following that fits your target audience.

9. Hire a Digital Marketing Consultant

Professional digital marketing consultants have accumulated skills and experience from running digital marketing campaigns similar to your business. Hiring the right digital marketing experts who understand your business operations and goals can save money and time. Additionally, a digital marketing consultant can help research the current digital trends and strategies that might help your company gain online authority and leads to sales.

Conclusion

In summary, here is how you can leverage on digital marketing at low cost budget.

1. Take Free Digital Marketing Courses.
2. List Business on Free Online Platforms
3. Post on social media
4. Create a Blog
5. Publish Quality Content
6. Create SEO Content Marketing Content
7. Create an Email Marketing Plan
8. Make Connections with Micro and Macro Influencers
9. Hire a Digital Marketing Consultant

The tips mentioned above are low cost strategies to market your business on digital platforms. You don’t need to spend a fortune promoting your business online or selling your products and services. It’s no doubt that businesses are now leveraging the power of online marketing to generate more leads to sales, given that most people now prefer online shopping. The best part about this is that you can run a digital marketing campaign on a low budget.

Feel free to contact us for more tips on digital marketing agency cost and how to sell online and grow your business. 

WhatsApp Now hire a Digital Marketing Expert in Kenya

+254 771 616 234