Online Marketing Platforms in Kenya [ 100% FREE to Use ]

by | Online Marketing


Online marketing platforms allow you to use digital strategies to advertise your products and services.  Online marketing in Kenya has become super important for brands, both big and small.  But, the TRUTH is, online marketing is not easily affordable for all businesses.  However, there are several online marketing platforms in Kenya that you can get on for free and minimum effort. 

Here are some of the best free online marketing platforms to advertise your business. 

Social Media 

Social media platforms is one of the easiest and most effective ways to market your products and services online. In addition, social media marketing can help you grow your online audience and customer base. Creating accounts and sharing content on popular social platforms like Facebook, Twitter, and Instagram and Tiktok can make a huge difference on your business efforts. For instance, social platforms help create brand awareness, allowing you to reach a global audience. 

 If you need help with launching and managing your social media marketing efforts, you can engage an online marketing agency in Kenya to help you with strategies and implementation.

Google Listing

Setting up a listing on Google my Business allows you to create and verify your local business on Google. Above all,  it easier for customers to find your business online. Customers can leave reviews about your services and products. This really helps in building customer loyalty. When people read good reviews about your business online, they will not hesitate to patronize you. Getting your business verified on Google My Business also helps it rank higher in the search results. However, to ultimately benefit from local listings, ensure consistency in the name of your business, the location, and the address.


Creating a blog where you upload informative or entertaining articles, and posts about your service or product is another excellent way for customers to interact with your business. Customers can tell what your business is about, read reviews, contribute to reviews, and even share links if they enjoy the content. However, for best results, make sure the content is always relevant and regularly updated to keep readers and visitors coming back.

Online Forums

Social groups on leading platforms such as Facebook, Telegram, and Whatsapp have become invaluable niche avenues for online marketing. There are a lot of groups that feature communities in numbers, depending on their interest. Therefore,  joining and contributing your own business’ content will help reach new customers who might convert to sales leads.

E-mail marketing 

E-mail marketing has proved to be efficient in creating a community around your target audience. If correctly done, one can secure sales leads and conversions from e-mail lists. Using tools like Mail Chimp to set up your e-mail marketing operations help provide a seamless e-mail marketing strategy. Similarly,  the content in the e-mail is fun and engaging to entice your readers to click the links to your website.

Search Engine Optimization (SEO)

SEO is the process of making improvements to your website to help it organically rank higher on the search results page. For instance, SEO require use of the right keywords in your website content to help your content get better ranking in google search results pages. SEO Marketing can help increase web traffic and result to more conversions/sales.  However, SEO in Kenya is becoming increasingly competitive,  get online marketing companies  for search engine optimization for business growth and visibility.