Why You Should Focus On Improving Website SEO

by | Search Engine Marketing

SEO has become a priority for many businesses and brands as a digital marketing strategy. One of the significant benefits of SEO is that it is an inbound online marketing strategy. In addition, with effective website SEO strategy, you don’t need paid advertising.  SEO gives you more website clicks than PPC.

What is SEO?

search engine optimization is the practice of increasing the quantity and quality of traffic to your website by ensuring they rank higher on organic search engine results. The higher the website ranks on the SERP, the better the chances of increasing clicks that can convert to leads. Research shows that websites on the first search engine results page receive almost 95% of web traffic.

How Does SEO Work

Once your website has made it to the first page of SERP, users are more likely to click on it. Website that ranks on top get high trust score from the visitors. Moreover, many users want to spend less time looking for information, therefore they’re more likely to choose the first 10 results. The higher the ranking, the better chances of a high click rate.

Also, search engines factor in CTR when determining the ranking of pages. This means that if your website receives many clicks, then you are providing valuable information to the users. This means your page will be pushed up the SERP. It is important to know that search engine rankings keep shifting with the improvement of SEO strategies by companies and updates of Google algorithms.

Tips on Improving Website SEO

Below are some of the pointers to make your SEO strategy effective:

1. Use Relevant Content. 

The content posted on your website should always be relevant to the needs of your target market. For instance, you know that digital marketing in Nairobi Kenya is unique in its way. If you want to rant highly with SEO in Kenya, produce content that is relevant to Kenyans. This is to ensure that the clicks received are convertible which improves traffic and sales. Relevance always promotes loyalty. To add to that, ensure your content stays relevant by:

  • Using the right keywords
  • Incorporating many keyword phrases
  • Placing the keywords in the right places – titles, sub-titles and within the VR

2. Update Website Content Regularly

In SEO, content is widely applauded. When you update your content on a regular basis, the relevance of the site is uplifted. Ensure that the website is always fresh with up-to-date content. The best strategy for SEO content writing is setting a schedule for content auditing and update as need be.

3. Metadata.

Metadata is a structured way of communicating information found on the website to the search engines. When a user searches a query, the search engine will crawl through web pages to find relevant answers. It brings about the relevance and general purpose of the page in three ways:

  • Title metadata is the most important metadata. It ensures that the page titles are displayed at the top of a browser window and as the headline within search engine results.
  • Description metadata is the textual description that may be used by your browser in the search returns of the user. It gives a simple summary of what is on the page which the user can use to determine the relevance of the content before clicking.
  • Keyword metadata is essential although rarely used. Regardless, ensure you include appropriate keyword phrases into your keyword metadata. Generally, it is advisable to include many phrases, 3-7 phrases each with 1-4 words is a good place.

4. Use Relevant Links

Again, even with the links, stay relevant. A good pointer on what to avoid is the “click here” wording when you have the alternative of using the name of the destination. This is because “click here” will not give you any search engine value. On the other hand, using a phrase like digital marketing strategies with the attached VRL gives your content the benefit of keywords which will improve ranking.

5. Alt Tags

If you are aiming for an effective search engine optimization, then publishing visuals and video media without alt tags or textual descriptions is a crime. Alt tags allows search engines to trace your page. This is an important part as some users use text-only browsers or screen readers.


If you are looking for reliable SEO Consultancy Services in Nairobi Kenya, we can help you. AKUS Digital Solution is an agency you can rely on for all your digital marketing needs. Call us today to have your customized SEO packages and revamp your ranking and general business performance.